Designer Products Online
 a product information resource for designers...                                        
t. 0845 045 0216  +44 161 355 9173  email  |  blog  | twitter!
   
   FREQUENTLY ASKED QUESTIONS             
   
1 What makes you different from other directories?
   
 

Designer Products Online is not a traditional product directory.  Unlike product directories, we have developed a unique, dual-fold marketing strategy which involves extensively showcasing your company in multiple slideshows, galleries and categories on our site. 

We then embark on a progressive direct marketing campaign by introducing your company, via a series of project-specific monthly newsletter editorials and quarterly press releases to thousands of subscribing architectural and design practices during the year.

   
   
   
2 How do architects and designers find out about you?
   
 

We are proactive and spend an inordinate amount of time introducing ourselves and our clients to the architectural marketplace.  We do this by distributing thousands of newsletters, press releases and product information updates to the specifier community every month.

   
   
   
3 How many architects and designers visit your site each month?
   
 

It varies, but our continual newsletter, client press release and information update activity drives around 30,000 - 32,000 unique visitors to our site - on a monthly basis!

   
   
   
4 Why do architects and designers use your services?
   
 

We provide architects with information on multiple products ideally suited to their project workload.  This means we undertake a professional third-party intermediary marketing role, making us far less threatening than a sales organization. 

We also offer architects and designers a free product sourcing service, saving them valuable research time.

   
   
   
5 How will your service directly benefit me?
   
 

We provide you with an outstanding showcase for your company and products.  Your company will be evaluated by thousands of architects and designers during the course of a year, resulting in substantial brand awareness and specifier loyalty for your products or service - leading to more specifications and eventual sales!

   
   
   
6 How much does your service cost?
   
 

Our service is highly affordable, as our annual fee is substantially less than you would pay for local newspaper or trade journal advertising.  Plus, you are assured that your company is introduced to a target audience, who have already expressed an interest in receiving information from us about your type of product or service.

   
   
   
7 Do you work on commission?
   
 

No!  We undertake a pure marketing, rather than a sales function and therefore never directly become involved in sales, other than to refer architectural and designer leads to our clients. 

   
   
   
8 Do I get a link to my own website?
   
  Yes - and much more besides! 

Every featured listing on our site links to the client's profile page, which we design.  Your Profile Page includes descriptive text, an expandable image gallery, links to all product categories and special feature sections showcasing your company on our site and full contact details for your company, including clickable email and web links.

   
   
   
9 How many photographs do you need?
   
 

Our site is entirely pictorial, therefore we will take 20 or 30 photographs - if you have them.

We can normally lift these images directly from your website, providing they are of sufficiently high resolution and at least 300 x 300 pixels.  Alternatively, you can send us a selection of your preferred images as an email attachment.

   
   
   
10 How many newsletter editorial features do you distribute on my behalf?
   
 

You will receive 500 newsletter editorials per month, for 12 consecutive months - In other words we will distribute your information to 6,000 separate practices during the course of a year. 

   
   
   
11 Can I be included in more than 500 newsletter editorials per month?
   
  Yes!  However, you will be charged a small premium for this additional service.
   
   
   
12 Do I have a choice of geographical markets?
   
  Yes!  Obviously, your online showcasing covers all markets, but we will directly market your company within any of our geographical regions - see markets section
   
   
   
13 How does your Press Release Programme work?
   
 

Every three months we design and publish a new Press Release for you.  These are distributed to approx. 1,500 subscribing architects and participating trade journals.  Our Press Releases are designed to provide the audience with updated information about your new product developments, change of corporate address, new staff appointments, industry awards, or attendance at a forthcoming trade show.

   
   
   
14 Can I upgrade my information throughout your site?
   
  Yes!  We will substitute any of your images on our site, or change your Profile Page or Newsletter Editorial text at any time during the year - at no additional cost!
   
   
   
15 How do I start using your service?
   
  You just need to confirm your willingness to use our service, either by phone or by email and we will review your website, download a selection of suitable images (or, you may send these to us), design your profile page and showcase your company throughout our site.  Once this has been done we will send you an email, together with our invoice.
   

 


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