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1 |
What
makes you different from other directories? |
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Designer Products Online is not a traditional product directory.
Unlike product
directories, we have
developed a unique, dual-fold marketing strategy which
involves extensively showcasing your company in
multiple slideshows, galleries and categories on our
site.
We then embark on a progressive direct marketing
campaign by introducing your company, via a series of
project-specific monthly newsletter editorials and
quarterly press releases to
thousands of subscribing architectural and design
practices during the year. |
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2 |
How
do architects and designers find out about you? |
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We
are proactive and spend an inordinate amount of time
introducing ourselves and our clients to the
architectural marketplace. We do this by
distributing thousands of newsletters, press releases
and product information updates to the specifier
community every month. |
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3 |
How
many architects and designers visit your site each
month? |
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It
varies, but our continual newsletter, client press
release and information update activity drives around
30,000 - 32,000 unique visitors to our site - on a
monthly basis! |
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4 |
Why do
architects and designers use your services? |
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We
provide architects with information on multiple products
ideally suited to their project workload. This
means we undertake a professional third-party
intermediary marketing role, making us far less
threatening than a sales organization.
We
also offer architects and designers a free product
sourcing service, saving them valuable research time. |
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5 |
How
will your service directly benefit me? |
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We
provide you with an outstanding showcase for your
company and products. Your company will be
evaluated by thousands of architects and designers
during the course of a year, resulting in substantial
brand awareness and specifier loyalty for your products
or service - leading to more specifications and eventual
sales! |
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6 |
How
much does your service cost? |
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Our
service is highly affordable, as our annual fee is
substantially less than you would pay for local
newspaper or trade journal advertising. Plus, you
are assured that your company is introduced to a target
audience, who have already expressed an interest in
receiving information from us about your type of product
or service. |
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7 |
Do you
work on commission? |
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No!
We undertake a pure marketing, rather than a sales
function and therefore never directly become involved in
sales, other than to refer architectural and designer
leads to our clients. |
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8 |
Do I
get a link to my own website? |
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Yes -
and much more besides!
Every
featured listing on our site links to the client's
profile page, which we design. Your Profile Page
includes descriptive text, an expandable image gallery,
links to all product categories and special feature
sections showcasing your company on our site and full
contact details for your company, including clickable
email and web links. |
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9 |
How
many photographs do you need? |
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Our
site is entirely pictorial, therefore we will take 20 or
30 photographs - if you have them.
We
can normally lift these images directly from your
website, providing they are of sufficiently high
resolution and at least 300 x 300 pixels.
Alternatively, you can send us a selection of your
preferred images as an email attachment. |
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10 |
How
many newsletter editorial features do you distribute on
my behalf? |
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You
will receive 500
newsletter editorials per month, for 12
consecutive months - In other words we will distribute
your information to 6,000 separate practices during the
course of a year. |
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11 |
Can I
be included in more than 500 newsletter editorials per
month? |
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Yes!
However, you will be charged a small premium for this
additional service. |
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12 |
Do I
have a choice of geographical markets? |
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Yes!
Obviously, your online showcasing covers all markets,
but we will directly market your company within any of
our geographical regions - see
markets section |
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13 |
How
does your Press Release Programme work? |
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Every
three months we design and publish a new
Press Release for
you. These are distributed to approx. 1,500
subscribing architects and participating trade journals.
Our Press Releases are designed to provide the audience
with updated information about your new product
developments, change of corporate address, new staff
appointments, industry awards, or attendance at a
forthcoming trade show. |
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14 |
Can I
upgrade my information throughout your site? |
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Yes!
We will substitute any of your images on our site, or
change your Profile Page or Newsletter Editorial text at
any time during the year - at no additional cost! |
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15 |
How do
I start using your service? |
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You just
need to confirm your willingness to use our service,
either by phone or by email and we will review your
website, download a selection of suitable images (or,
you may send these to us), design your profile page and
showcase your company throughout our site. Once
this has been done we will send you an email, together
with our invoice. |
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